Case Study
I led strategic communications and media planning for Future Today, shaping an integrated sponsorship, events, and thought-leadership strategy to increase visibility among key stakeholders across media, advertising, and streaming. I developed a targeted paid and earned media approach spanning top industry outlets and associations, including AdWeek, Broadcasting & Cable, KidScreen, MediaPost, FierceVideo, MESA, NAB, and NATPE.
The work supported momentum during a period of rapid growth, as Future Today scaled to 100M+ U.S. households, streamed 43M+ hours of content monthly, grew viewership 120% year over year, increased viewing time 85% YoY, and expanded partnerships to 350+ content owners and 65+ channels across every major OTT platform — reinforcing Future Today's leadership in FAST, AVOD, and Channels-as-a-Service technology.
