Case Study
I led social media strategy, creative execution, and day-to-day channel management for Trojan Jamaica in support of Got To Be Tough (2020), the final studio album from Toots and the Maytals, featuring Ziggy Marley. I owned the campaign end to end — creating all social artwork and motion graphics while managing publishing, scheduling, analytics, reporting, and community engagement across platforms.
The work promoted multiple singles — including "Got To Be Tough," "Three Little Birds," "Warning Warning," and "Just Brutal" — through platform-native content, video editing, and fan-first storytelling. The campaign supported a globally recognized release on Trojan Jamaica/BMG that earned critical acclaim from The Guardian, Rolling Stone, Pitchfork, Variety, and major reggae publications.
