I led social media strategy, creative execution, and day-to-day channel management for Trojan Jamaica in support of Got To Be Tough (2020), the final studio album from Toots and the Maytals, featuring Ziggy Marley. I owned the campaign end to end, creating all social artwork and motion graphics while managing publishing, scheduling, analytics, reporting, and community engagement across platforms. The work promoted multiple singles—including "Got To Be Tough," "Three Little Birds," "Warning Warning," and "Just Brutal"—through platform-native content, video editing, and fan-first storytelling. The campaign supported a globally recognized release on Trojan Jamaica/BMG that earned critical acclaim from The Guardian, Rolling Stone, Pitchfork, Variety, and major reggae and music publications.
