Case Study
"Carcerem: The Series" is an original audio drama podcast created and produced by William Holmes and Shane Salk, featuring a notable cast (Jane Lynch, Neil Flynn, Maurice LaMarche & more), original score, and immersive sound design — 32 episodes and over 120 characters. They enlisted us to grow subscribers, downloads, shares, and reviews.
We developed a robust marketing plan: original content and graphics across platforms, contests and giveaways, behind-the-scenes talent interviews, and live-stream events. Organically, we created and managed a brand-new SEO-driven YouTube channel with weekly videos, posted daily across Instagram, Facebook and Twitter, and launched a weekly newsletter. From a paid perspective, we ran targeted campaigns across Facebook, Google and Spotify — and created shareable content for cast members, with the biggest viral lift coming from Jane Lynch, Maurice LaMarche, and Cameron Crowe.
On premiere day we tracked over 7K clicks to the podcast from Instagram alone. By campaign close:
Paid: Google 80K+ impressions at $0.20 CPC · Facebook 75K impressions at $0.50 CPC · Spotify 40K+ unique listeners with a 93% completion rate.
Organic: 83% follower growth · nearly 15K downloads · hundreds of positive reviews · 1.5K+ new subscribers.
