Case Study
Founded in 1985, Make-A-Wish Tri-Counties has granted the wishes of more than 2,000 local children in Ventura, Santa Barbara and San Luis Obispo counties. They enlisted us to grow their audience and drive donations, event attendance, social growth, and VIP ticket sales.
We built an effective social marketing strategy, starting with LA Rams Night and a holiday-season donation campaign. We developed an editorial calendar of original content, actively engaged fan communities, and launched hyper-targeted paid ads across the platforms delivering the best ROI and lowest CPC.
Over the course of the ongoing campaign, Make-A-Wish Tri-Counties raised over $75,000. Our work was featured in a Spectrum News 1 interview with CEO Pattie Mullens about LA Rams Night — during which the Make-A-Wish Twitter account received its greatest number of engagements of all time.
Organic: 396K impressions · 49% follower increase · 8.4K engagements.
Paid: 104K reach · 145K impressions · $0.40 CPC.
