Case Study
MESA is a media and entertainment consortium focused on digital transformation across data, IT, and security. I spearheaded MESA's complete rebrand launch and led an integrated, multi-channel marketing strategy spanning thought leadership, event promotion, social, video, and email.
Paid LinkedIn campaigns generated 50–70K top-of-funnel impressions and 20–50 qualified leads per campaign, while paid Facebook and Instagram efforts drove 30–40K impressions, 300–600 clicks, and 20–50 new subscribers. Organic initiatives — including an SEO-driven YouTube launch, daily social publishing, and a weekly newsletter — supported sustained audience growth and increased virtual event attendance.
