Case Study
Betterment is the largest independent digital investment advisor, with over 730K customers and $33 billion in assets under management. Betterment enlisted us to drive net new customers through paid and organic social — focusing on audience growth, engagement, community management, and eye-catching social-first content.
We delivered a fresh influx of original content — Instagram Stories, in-feed posts, and short-form product demos — increasing posting cadence by 73% and driving massive gains in total impressions. We expanded competitive analysis capabilities, created key product demos including the Betterment @ Work Student Loan Management launch, and drove a 51% increase in total engagements through always-on community management. We also helped launch Betterment on TikTok, where the brand saw exponential growth.
Paid growth: 3.4M reach · 17.7M impressions · 2.9K purchases · $4.42 CPC for a high-consideration product.
Organic growth: 2.4M impressions · 14% follower growth · 63K total engagements.
