Nickelodeon

I led social media strategy, content creation, and community engagement across Nickelodeon's flagship brands, franchises, and shows — including SpongeBob, TMNT, and the Kids' Choice Awards. I collaborated closely with publicity, marketing, and on-air talent to generate excitement around show launches, marquee events, and exclusive stories through platform-native campaigns.

I directed live and behind-the-scenes content across Instagram, Facebook, Snapchat, and TikTok, driving more than 50% of total views and impressions. I captured dynamic content during tentpole events, live-action productions, and major marketing activations to bring fans closer to the brand — and built strategic partnerships with talent, influencers, and vendors to expand reach. I also managed day-to-day social operations and oversaw a social media internship program, mentoring students in their professional development.