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Case Study

Mike Caron

PRProfile BuildingTalent Marketing
The Work

I led PR and profile-building for Nickelodeon director and executive producer Mike Caron, positioning him as a St. Louis hometown success story and a standout creative voice in Hollywood during COVID-19. I developed and pitched a feel-good, local-to-national narrative highlighting his work on Henry Danger and Danger Force — including his role in directing one of only three scripted television productions completed during quarantine.

The campaign amplified Caron's rapidly growing digital presence — 6M+ followers on TikTok and 55K+ on Instagram — and supported promotion of new Nickelodeon projects and digital shorts, resulting in significant earned media placements, increased fan engagement, and sustained visibility across entertainment and mainstream outlets.

6M+
TikTok Followers Amplified
55K+
Instagram Followers
Gallery
Mike Caron on Nickelodeon Henry Danger set — director photoMike Caron director photo on Nickelodeon production setMike Caron Nickelodeon behind-the-scenes production photoMike Caron PR campaign press photo — Hollywood directorMike Caron with Nickelodeon cast on Danger Force setMike Caron Danger Force production photo — Nickelodeon directorMike Caron campaign creativeMike Caron campaign creativeMike Caron earned media placement — PR campaign resultMike Caron campaign creativeMike Caron campaign creativeMike Caron campaign creativeMike Caron campaign creativeMike Caron campaign creativeMike Caron campaign creativeMike Caron campaign creative
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