Case Study
I led PR and profile-building for Nickelodeon director and executive producer Mike Caron, positioning him as a St. Louis hometown success story and a standout creative voice in Hollywood during COVID-19. I developed and pitched a feel-good, local-to-national narrative highlighting his work on Henry Danger and Danger Force — including his role in directing one of only three scripted television productions completed during quarantine.
The campaign amplified Caron's rapidly growing digital presence — 6M+ followers on TikTok and 55K+ on Instagram — and supported promotion of new Nickelodeon projects and digital shorts, resulting in significant earned media placements, increased fan engagement, and sustained visibility across entertainment and mainstream outlets.
