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Make-A-Wish Tri-Counties

Founded in 1985, Make-A-Wish Tri-Counties has granted the wishes of more than 2,000 local children in Ventura, Santa Barbara and San Luis Obispo counties on the central coast of California.

Challenge:

Make-A-Wish Tri-Counties enlisted us to help with several key areas: grow their audience and drive several Key Performance Indicators:

  1. Donations
  2. Event Attendance
  3. Social Media Growth
  4. VIP Ticket Sales

Solution:

We delineated an effective social marketing strategy, starting with LA Rams Night and a holiday season donation campaign.


We developed an editorial calendar with planned, created & approved original social content, and reported weekly & monthly social analytics and growth data. 

Through comprehensive account management, we actively sought potential fans and tapped into relevant conversations within fan communities. 

Concurrently, we launched a paid digital ad campaign with hyper-targeted ads across multiple platforms. We devised a budget, timeline, strategy and creative for the paid campaign. We focused on the platforms that delivered the best ROI and lowest CPC. 

Results:

Over the course of our ongoing campaign, Make-A-Wish Tri-Counties has raised over $75,000. 


Our work was featured in an interview with CEO Pattie Mullens about LA Rams Night on Spectrum News 1.


During the LA Rams Night event, the Make-A-Wish Twitter account received the greatest number of engagements of all time. 


The Make-A-Wish accounts continue to see record growth as our sustain campaign continues.

Organic Growth:

  • 396K organic impressions 
  • 49% follower increase 
  • 8.4K total Engagements  


Paid Growth:

  • 104K Reach
  • 145K Impressions
  • .40¢ cents CPC

    Visit Make-A-Wish Tri-Counties

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