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Make-A-Wish Tri-Counties
Founded in 1985, Make-A-Wish Tri-Counties has granted the wishes of more than 2,000 local children in Ventura, Santa Barbara and San Luis Obispo counties on the central coast of California.
Challenge:
Make-A-Wish Tri-Counties enlisted us to help with several key areas: grow their audience and drive several Key Performance Indicators:
- Donations
- Event Attendance
- Social Media Growth
- VIP Ticket Sales
Solution:
We delineated an effective social marketing strategy, starting with LA Rams Night and a holiday season donation campaign.
We developed an editorial calendar with planned, created & approved original social content, and reported weekly & monthly social analytics and growth data.
Through comprehensive account management, we actively sought potential fans and tapped into relevant conversations within fan communities.
Concurrently, we launched a paid digital ad campaign with hyper-targeted ads across multiple platforms. We devised a budget, timeline, strategy and creative for the paid campaign. We focused on the platforms that delivered the best ROI and lowest CPC.
Results:
Over the course of our ongoing campaign, Make-A-Wish Tri-Counties has raised over $75,000.
Our work was featured in an interview with CEO Pattie Mullens about LA Rams Night on Spectrum News 1.
During the LA Rams Night event, the Make-A-Wish Twitter account received the greatest number of engagements of all time.
The Make-A-Wish accounts continue to see record growth as our sustain campaign continues.
Organic Growth:
- 396K organic impressions
- 49% follower increase
- 8.4K total Engagements
Paid Growth:
- 104K Reach
- 145K Impressions
- .40¢ cents CPC