"Carcerem: The Series" is an original audio drama podcast series created and produced by William Holmes and Shane Salk, featuring a notable cast, original score, and immersive sound design. In full development since 2018, the first season features 32 episodes with over 120 characters.
Carcerem: The Series enlisted us to help with several key areas: grow their audience and drive several Key Performance Indicators:
We developed a robust marketing plan that included original content and graphics across multiple platforms, contests and giveaways, behind-the-scenes interviews with talent, live stream events, and more.
Organically, we created and managed a brand new, SEO-driven YouTube page with weekly original videos. We posted daily across Instagram, Instagram Stories, Facebook and Twitter.
We launched a weekly newsletter that included in-depth analysis of the show, shared behind-the-scenes tidbits and bloopers, as well as reminded fans to listen to brand new episodes.
From a paid perspective, we developed a targeted Paid Digital Ad campaign across Facebook, Google and Spotify.
Furthermore, we created original content for each cast member to share on their own social accounts. The biggest viral lift we saw was from Jane Lynch, Maurice LaMarche, and Cameron Crowe.
With weekly and monthly analytics reporting, we watched their engagement and followers balloon from a small group of family friends to thousands of fans and hundreds of thousands of unique interactions.
On the series premiere day, we tracked over 7K clicks to the podcast from Instagram alone.
By the close of the campaign, we had seen: