Betterment

We delineated an effective social marketing campaign, starting with a fresh influx original content ranging from Instagram Stories and in-feed posts to short-form product demos. With a new slate of content, we increased Betterment's posting cadence by 73%, which also led to massive gains on Total Impressions.

We expanded Betterment's competitive analysis capabilities, identifying key competitors and identifying their social strategies by tracking their cross-platform growth, content mix, and posting cadence over time. 

We worked across multiple lines of business, creating key product demos, which included Betterment @ Work's newest product launch, Student Loan Management.

Through effective always-on community management, we drove a 51% increase in total engagements across all social platforms. 

We worked with the Betterment marketing team to develop an editorial calendar with planned, created & approved original social content, and reported weekly & monthly social analytics and growth data. 

Recently, we helped to launch Betterment on TikTok. The brand has seen exponential growth on the platform.

For paid social, we launched several mid-funnel prospective and retargeting campaigns during the holidays and into the new year that drove new account sign ups. The campaigns were a success:

Paid Growth:

• 3.4M Reach 
• 17.7M Impressions 
• 2.9K Purchases  
• $4.42 CPC (for a very high consideration product)

Organic Growth:

• 2.4M Impressions 
• 14% Follower Growth 
• 63K Total Engagements 

Betterment continues to see record growth as our campaign continues.