I led PR and profile-building for Nickelodeon director and executive producer Mike Caron, positioning him as a St. Louis hometown success story and a standout creative voice in Hollywood during COVID-19. I developed and pitched a feel-good, local-to-national narrative highlighting his work on Henry Danger and Danger Force, including his role in directing one of only three scripted television productions completed during quarantine. The campaign amplified Caron’s rapidly growing digital presence—6M+ followers on TikTok and 55K+ on Instagram—and supported promotion of new Nickelodeon projects and digital shorts. The strategy resulted in significant earned media placements, increased fan engagement, and sustained visibility across both entertainment and mainstream outlets.