I led PR and brand storytelling for Epik, a global digital licensing agency at the forefront of gaming, crypto, and the emerging metaverse. I helped position Epik as an industry leader in NFTs, digital collectibles, and utility-based tokens, elevating awareness of its Epik Prime membership coin and its role in powering interoperable, cross-chain collaborations. The work spotlighted high-profile partnerships and launches with major entertainment brands and gaming publishers—including ViacomCBS, Warner Music, Tencent, Universal, and Garena—driving visibility for Epik’s growing ecosystem of 300+ game clients. Through strategic announcements and media outreach, the campaign reinforced Epik’s credibility as a pioneer shaping the future of branded experiences in games and Web3.